Tourist's Promotion ReviewPrefecture’s promotion through Prefecture’s Local Authority of Lefkada - P.C.T.P, in great European markets and in Greece has been combined, for the 2005 period, with some promotional activities, as such:
1. Direct Communication:
- Distribution of printed promotional material (leaflets, folders, guides, maps, posters etc) and audiovisual material (videotapes, CD ROM) in: Tourist Exhibitions, N.T.O Agencies in Greece and abroad, associations, clubs, tourist agents, organized groups of travelers, tourist professionals, forums, conferences, schools, universities, cultural and other events etc.
2. Printed material:
- Print- Reprint of tourist guide “Absolute Serenity” of 34 pages in 3 languages (Greek, English, German, French, Italian, Russian, Chinese and Japanese).
- Reprint of 9 different themes for posters
- Print- Reprint of 15 card postal themes
- Print of promotional leaflets and posters for the KITE SURF games of 2005.
3. Audiovisual and other promotional material:
- Design and construction of the Prefecture’s Local Authority website in 2 languages (Greek, English).
- Production of tourist documentary film for Lefkada in DVD and 2 languages (Greek, English).
- Reproduction of documentary film “Traveling to Lefkada” from VHS to DVD
- Digitalize and archiving slides and photos
- Reproduction of Lefkada’s photos in CD’s
- Enrichment of information bank with photo material.
4. Participation in 19 International Tourist Exhibitions
- VAKANTIEBEURS Utrecht, 11- 16/01/2005
- MATKA, Helsinki, 20- 23/01/2005
- FERIENMESSE, Vienna, 20- 23/01/2005
- SLOVAKIA TOUR, Bratislava, 20- 23/01/2005
- HOLIDAY WORLD, Prague 17- 20/02/2005
- BIT, Milan, 12- 15/02/2005
- CBR, Munich, 19- 13/02/2005
- SALON MONDIAL DU TOURISME, Paris, 17- 20/03/2005
- ITB, Berlin, 11- 15/03/2005
- BTF, Brussels, 3- 7/02/2005
- MITT, Moscow, 23- 26/03/2005
- TUR, Gothenburg, 17- 20/03/2005
- UTAZAS, Budapest, 17- 20/03/2005
- BORSA MEDITERRANEA, Naples, 8-10/04/2005
- TOURISTIKO PANORAMA, Athens, 7- 10/04/2005
- Moscow, 12- 16/05/2005
- TT WARSOW TOUR, Warsaw, 22 -24/09/2005
- PHILOXENIA, Thessalonica, 3- 6/11/2005
- WORLD TRAVEL MARKET, London, 14-17/11/2005
5. Media Advertising:
- Prefect’s interview on TV and radio, newspapers and magazines.
- Promotional advertisements in newspapers magazines and websites of Greece and abroad.
- Broadcast of promotional radio and TV spots.
6. Hosting of journalists and celebrities:
- Hosting of Greek journalists all year around, and in cooperation with N.T.O of Russia and Prefecture’s tourist agencies, hosting of 12 Russian journalists and tourist agents.
- Hosting of Austrian Olympic winner in shooting, Christian Planer, in cooperation with the N.T.O agency of Austria and promotion of the event through radio and press of Austria.
- KITE SURF OPEN 2005 games in Aghios Ioannis- Mylos of Lefkada, 22- 24/07/2005, with the participation of famous athletes and journalists.